Tuesday, September 29, 2009

The celebrated Zem

Welcome to the latest installment of my Spot The Difference series of posts. Once more, I call your attention to one of the many charming differences between life in India and the USA.

In the country of my birth mattresses are discreet creatures. They lurk shyly on beds across the nation. They do not intrude. One could go a lifetime without spending more than an hour thinking of a mattress. Mattresses here are a different breed. They are in your face. I defy you to listen to your radio for more than an hour without having some cheerfully aggressive soul tell you all about the fantastic deals on mattresses that are yours for the asking - and the first 3 years of financing is interest free! Um, what? I need to buy a mattress on a monthly plan? And grow old paying it off? And it is not made of gold leaves? If I die, do my progeny take up the burden? Are there family feuds over mattresses when granny dies?
Mattress stores abound. No, the word 'stores' does not begin to cover it. Emporium perhaps? Or gallery. Anyway, they abound. There are eleven of them within a five mile radius of me. Here is an excerpt from an online review of someone's mattress buying experience:
"I dreaded the experience of buying a new mattress after the heavy-sell experience I've received in the past - just as bad as trying to buy a car"
A car! The mind boggles.

They must be throwing a party on Squornshellous Zeta.

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